Perch
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Perch was a Boston-based e-commerce brand aggregator founded in 2019, competing with Thrasio to buy up successful third-party sellers on Amazon's marketplace and scale them. It raised over $900 million in funding and was at one point valued around $2 billion, employing about 350 people.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Perch is founded in Boston as an Amazon brand aggregator, acquiring third-party sellers on Amazon's marketplace.
- Post-pandemic squeeze
As Amazon sales growth slows, Perch struggles under its debt load; investor Victory Park Capital seeks a buyer for about a year.
- Acquired by Razor Group
In March 2024 Berlin's Razor Group acquires Perch; the combined business raises over $100 million (led by Presight Capital) at a $1.7 billion enterprise value, with about $400 million of debt restructured — days after rival Thrasio filed for Chapter 11.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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