Gonddo
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Gonddo was a Sao Paulo, Brazil-based B2B wholesale marketplace backed by Y Combinator (Winter 2021). It digitalized inventory purchases for independent retailers, connecting them directly with brands and wholesalers of cosmetics and natural products, with wholesale buying at no shipping cost. At its peak it had over 2,000 active retailers, 800 brands and more than 20,000 SKUs listed. It was co-founded by Rodrigo Cruz (CEO), Guilherme Cruz and Bruno Passos, and backed by Y Combinator, Iporanga Ventures and Hack VC.
02 / Gonddo FAILURE REASONS
Failure reasons
Gonddo ceased operations without a public postmortem. PitchBook records the company as out of business as of April 2023, and Y Combinator lists its company status as inactive with former founders. No detailed public account of the reasons for the shutdown has been published.
03 / EVENT HISTORY
Events in the structured record
- Founded
Gonddo was founded in Sao Paulo, Brazil, as a B2B wholesale marketplace connecting suppliers of cosmetics and natural products with retailers.
- Seed funding
Gonddo raised a $500,000 seed round in January 2020.
- Y Combinator
Gonddo joined Y Combinator's Winter 2021 batch.
- Out of business
PitchBook records Gonddo as out of business as of April 11, 2023; Y Combinator lists it as inactive.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Gonddo was founded in Sao Paulo, Brazil, as a B2B wholesale marketplace connecting cosmetics and natural-product suppliers directly with independent retailers.
- 02
It raised a $500,000 seed round in January 2020 and joined Y Combinator's Winter 2021 batch.
- 03
At its peak it had over 2,000 active retailers, 800 brands and more than 20,000 SKUs listed.
- 04
PitchBook records the company as out of business as of April 11, 2023; Y Combinator lists its status as inactive with former founders.