Oodle
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Oodle, founded in 2005 by former Excite executives including CEO Craig Donato, was one of the largest aggregators and search engines for online classifieds. After pivoting toward social classifieds, it powered the Facebook Marketplace (launched March 2009) and operated a network of online marketplaces on Facebook, iOS and Android with 15 million monthly unique users. It had raised about $23 million from Redpoint, Greylock and Jafco Ventures.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Oodle was founded by former Excite executives as a classifieds aggregator and search engine.
- Layoffs
During the 2008 downturn Oodle cut 10 people, about 20% of its staff, per TechCrunch's layoff tracker.
- Acquired by QVC
QVC acquired all of Oodle's assets to power its social commerce evolution; the deal was expected to close by December 31, 2012. Oodle had become profitable and cash-flow positive the year before.
- Resold
In May 2015 the site was purchased from QVC by Oodle Holdings.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.