Alikolo
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Alikolo was an Indonesian e-commerce marketplace based in Jakarta, founded by Danny Taniwan in 2014. It operated an online marketplace connecting buyers and sellers, and raised $100,000 in a single round from two investors.
02 / Alikolo FAILURE REASONS
Failure reasons
Alikolo failed because it ran out of money and could not raise a follow-on round after about a year in operation. The founder sold a majority stake to investors with no e-commerce experience, and the company itself was run by a small, inexperienced team. Growth depended on unsustainable promotions such as free shipping that created no customer loyalty, and the platform — built as a simple WooCommerce modification — could not scale to compete with established marketplaces.
03 / EVENT HISTORY
Events in the structured record
- Founded
Danny Taniwan founds Alikolo in Jakarta, Indonesia, as an e-commerce marketplace; the company raises $100,000 from two investors.
- Shutdown
In February 2015, just over a year after launch, Alikolo shuts down after running out of funds and failing to secure another round of financing.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In February 2015, Alikolo ceased operations and shut down its marketplace, about a year after launching, having exhausted its funding without securing follow-on investment.