Conjure

01 / WHAT IT BUILT

What the company did

Conjura was an AI-driven e-commerce data analytics platform founded in Dublin, Ireland, in 2018 by Fran Quilty and Aidan Corbett. It built infrastructure that consolidated merchants' fragmented financial data from commerce, marketing, and operations platforms into a single view, layering AI models on top to deliver predictive insights on growth and margin performance, plus a natural language interface for querying complex datasets in plain English. At its peak it served more than 2,000 merchants and processed over 135 terabytes of data annually. In April 2022 it raised a EUR15 million Series A co-led by Act Venture Capital and MiddleGame Ventures with participation from Tribal VC. Notably, Wayflyer was originally incubated within Conjura in 2019 before becoming a standalone business.

03 / EVENT HISTORY

Events in the structured record

1. 2018
   Founded

   Conjura was founded in Dublin, Ireland, combining benchmarking, company reporting, and data science to give e-commerce companies a 360-degree view of their operations.

2. 2019
   Wayflyer incubated

   Wayflyer was originally incubated within Conjura before becoming a standalone business in 2019.

3. 2022
   EUR15M Series A

   In April 2022 Conjura raised a EUR15 million Series A co-led by Act Venture Capital and MiddleGame Ventures, with Tribal VC participating, to expand UK/Ireland operations and enter new international markets.

4. 2026
   Acquired by Wayflyer

   On June 19, 2026, Wayflyer announced the acquisition of Conjura to accelerate its AI product offering for small businesses; all Conjura employees joined Wayflyer. Terms were undisclosed.

05 / CAUSAL CHAIN

How the factors connect

1. 01

   Raised approximately $12.65 million in total (reports cite a €15 million, roughly $16 million, Series A in April 2022).

2. 02

   In June 2026 it was acquired by Wayflyer on undisclosed terms; the entire team joined Wayflyer.

3. 03

   No audited loss figure was publicly disclosed.