Dealyze
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Dealyze was a San Francisco-based loyalty and marketing platform for small businesses, co-founded by CEO William Baron and CTO Mark Salpeter. It offered a white-label, Starbucks-like loyalty experience that any store could brand as its own: custom apps, tablets at the register, plastic and digital rewards cards, and an online portal for SMS/email marketing campaigns and analytics. The company went through Y Combinator's Winter 2015 batch and raised seed funding from Y Combinator and Moso Capital.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
Dealyze launched a white-label loyalty program service letting any business run its own branded rewards app and in-store tablet, co-founded by UCF graduates William Baron and Mark Salpeter.
- Y Combinator
Dealyze went through Y Combinator's Winter 2015 batch and secured $120,000 from the accelerator in March 2015.
- Seed funding
In September 2016, Dealyze raised a $400,000 seed round from Moso Capital.
- Status unclear
No shutdown announcement, bankruptcy filing or acquisition was found; older company profiles list it as active and its current status could not be verified.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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