HIFI
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
HIFI was a US music-focused financial services startup launched in 2020 by founder and CEO Damian Manning. It described itself as a financial rights organization for artists: a dashboard aggregated royalty income and data from distributors, labels and performing-rights organizations, and its Cash Flow product offered royalty acceleration, paying artists a monthly salary against their future royalties. It raised $6.7 million and was backed by investors including Matt Pincus's MUSIC.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
HIFI launched in the US as a financial services startup for the music business, building royalty-data dashboards and the Cash Flow royalty-acceleration service for artists.
- Acquired by Block
HIFI was acquired by Block (the payments company founded by Jack Dorsey), with the deal closing on October 10, 2023, to further Block's goal of economic empowerment for creators.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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