Cactus Verify
The business, the turning points, and the decisions behind them.
Some sections are still being researched3 / 4
Sections to complete：02 · 03 · 05
01 / WHAT IT BUILT
What the company did
Cactus Verify is an on-demand identity verification tool for real-life use cases. Businesses send a verification 'magic link' to a person, who takes a selfie and a photo of their ID document; the tool validates the data automatically in under three minutes. Targeted at small businesses and online sellers needing fast AML/KYC-style checks - including users on conversational platforms like WhatsApp - it charges from about $0.45 per check or $49 per month for up to 100 checks. Founded in 2022 by a Georgia-based team (registered in Delaware), it raised $250,000 in January 2022, reached $174,000 in annual revenue in 2023, and its website remains live, though the team has shrunk to about one person.
02 / FAILURE REASONS
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03 / EVENT HISTORY
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04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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