SetJam
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SetJam was a New York startup building the future of TV. Founded in June 2009 by Ryan Janssen, it began as a consumer-facing video aggregation service similar to Clicker, collecting TV shows and movies scattered across the web into one guide. It later shifted to a business-to-business product: customizable TV and movie widgets for embedding on websites, plus a REST API and a normalized database of TV metadata.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Ryan Janssen founded SetJam in New York in June 2009 as a consumer video discovery site competing with better-funded rivals like Clicker.
- Acquisition
On December 22, 2011, SetJam announced it had been acquired by Motorola Mobility, which wanted its TV discovery technology and metadata database.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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