Rolebot
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Rolebot was a Los Angeles-based AI hiring platform founded in 2018 by Shane Bernstein, a longtime staffing-industry executive. It operated what it called the first AI-powered job board for passive talent: instead of posting job ads, employers supplied profiles of top performers, and Rolebot's AI built look-alike candidate pipelines from publicly available web data, delivered interview-ready candidates daily, and scheduled interviews on the employer's behalf. Customers included Snowflake, the American Red Cross, Dentsu, USC and Randstad.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Shane Bernstein founds Rolebot in Los Angeles to automate sourcing of passive candidates for employers.
- Funding round
Rolebot raises $4.5 million from Data Point Capital, Uncorrelated Ventures, Jason Calacanis and the LAUNCH fund to accelerate growth and expand operations.
- Merger
Rolebot merges with Visage, a recruitment-automation company; Rolebot's tools, team and platform are folded under the Visage brand and its website redirects to the merger announcement.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.