Rush ReCommerce
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Rush ReCommerce is an Omaha-based recommerce software and service provider founded in 2017 by CEO Doug Nielsen. It built an end-to-end solution for home goods e-commerce returns and excess products: returned products go directly to Rush's network and are processed with specialized software that evaluates them for greater recovery. It pioneered resale of open-box home goods online through its flagship marketplace The Rush Market, working with 150 manufacturers and brands.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Rush ReCommerce is founded in Omaha, Nebraska, to build returns-management solutions for home goods e-commerce.
- Series A
Rush ReCommerce closes a $12.9 million Series A financing led by Beringea with participation from Advantage Capital and existing shareholders, after processing over 225,000 products with a retail value of $60 million and saving over 5 million pounds of products from landfills.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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