Logik.io
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Logik.io (founded 2021, Chicago, by CPQ veterans Christopher Shutts and Godard Abel, CEO of G2) built a 'Commerce Logic Engine' — a composable, headless, AI-powered CPQ (configure-price-quote) platform for complex B2B selling. Its intelligent product discovery, configuration and recommendation engine sat on top of Salesforce CPQ and other commerce systems, serving manufacturers and tech customers like Keysight Technologies, CORT, Fike, Club Car, Lamons and Palo Alto Networks. It raised $51 million (seed 2021 via High Alpha; $16M Series A in May 2023 via Emergence Capital; $25M Series B in late 2024).
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Founded in 2021 in Chicago by Christopher Shutts (CEO) and Godard Abel (executive chairman); raised $10M+ in seed funding led by High Alpha.
- Series A and growth
$16 million Series A led by Emergence Capital (May 2023) with ServiceNow Ventures and Salesforce Ventures; triple-digit YoY revenue growth announced; new HQ in Deerfield, Illinois.
- Series B
Raised $25 million Series B; launched Cosmo AI (December 2023), billed as the first AI solution built for CPQ and commerce.
- Acquired by ServiceNow
In April 2025, ServiceNow announced a definitive agreement to acquire Logik.ai — the same company under its new brand (same founders Shutts and Abel, same investors) — to integrate its AI-powered CPQ into ServiceNow's CRM and Sales and Order Management offering.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.