Treato
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Treato was an Israeli health data analytics company based in Or Yehuda, founded in 2007. It gathered user-generated health information from across the web plus professional medical advice, and turned it into insights on medical conditions, symptoms and medications for patients, caregivers, healthcare professionals, hospitals and pharmaceutical companies. Its social portal let users search medication and treatment information, while its health data asset products and IQ services sold patient-voice analytics to pharma companies and healthcare marketing agencies. Commercial operations began in 2011 with offices in New York and Princeton, New Jersey; at its peak between 2013 and 2015 it employed 46 people and raised $35.5 million.
02 / Treato FAILURE REASONS
Failure reasons
Treato ran out of money and options at the same time. The company told the Tel Aviv District Court it had been unable to secure sufficient funding or an acquisition offer, leaving it insolvent: just $352,716 in assets against $8.4 million in debt. Two rounds of debt financing in 2015 and 2016 totaling $8.75 million only delayed the end. In August 2018 Treato filed for liquidation.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Treato was founded.
- Liquidation
Treato entered liquidation.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In August 2018 Treato filed for liquidation at the Tel Aviv District Court, reporting $352,716 in assets and $8.4 million in debt; the company remains in a state of insolvency.