ULTD
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
ULTD was a Bentonville, Arkansas-based startup founded in 2021 building a next-generation mobile game combining augmented reality, AI-driven storytelling and web3/NFT mechanics. Its cyberpunk-inspired game aimed to blend AAA-caliber storytelling with casual and hyper-casual gameplay mechanics, and the studio also planned developer tools for indie game creators.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
ULTD is founded in Bentonville, Arkansas, and accepted into the Launchpad Luna accelerator backed by Animoca Brands and Brinc, one of 20 startups chosen from about 1,200 applicants.
- Funding round
The company closes a $250,000 pre-seed round with backing from Animoca Brands, Gravity Turn and the Launchpad Luna accelerator, and lands an official development partnership with Niantic Labs.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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