Pro.com
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Pro.com was a Seattle tech-powered home improvement company founded in 2013 by former Amazon executives Matt Williams (ex-Digg CEO) and Raji Subramanian. It began as a marketplace connecting homeowners with contractors and giving instant project price estimates, then pivoted to operating as a general contractor itself with in-house construction crews and a proprietary pricing engine. It raised over $60 million, including a $33 million Series B in 2018, and served markets in Washington, California and Colorado. The pandemic forced it to halt construction and lay off 52 employees in 2020.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Matt Williams and Raji Subramanian founded Pro.com in Seattle as a home-improvement marketplace with instant price estimates.
- $33M Series B
Closed a $33 million Series B led by WestRiver Group (over $60 million raised in total) and pivoted from marketplace to tech-powered general contractor.
- Pandemic layoffs
Laid off 52 of ~150 employees as COVID-19 halted construction.
- Acquired by Opendoor
On September 7, 2021, Opendoor acquired Pro.com for its talent and technology; the Pro.com platform was sunsetted.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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