Muddy Trowel
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Muddy Trowel, founded in April 2020 in London by Stephen Folwell, was a gardening e-commerce company described as a recipe-kit service for plants: it sold curated potted-plant kits with peat-free compost, pots and plant postcards, delivered to customers' doors within five working days, and later added a garden design service. Backed by Evergreen Garden Care with a 1 million pound seed round, the company has shut down.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Stephen Folwell founds Muddy Trowel in London during the first UK lockdown to sell curated plant kits to new home gardeners.
- Seed funding raised
The company raises a 1 million pound seed round from Evergreen Garden Care and expands its plant-kit range.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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