Overproof.com
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Overproof was a Miami SaaS company founded in 2018 by Marc De Kuyper, former CEO of Royal Dutch Distillers and a member of the De Kuyper distilling family. It was an AI-driven business-intelligence platform for the beverage-alcohol industry: commercial planning and execution tools for spirit, beer and wine brands, including Tastings (off-premise program management), Sixdots (mobile ordering for bars), BarInsights (on-premise POS analytics) and Overproof TEAM (custom supplier programs), with a mission to 'level the playing field' in a monopolized market. It raised over $13 million, including a $4.5M convertible note from L Catterton and Raptor Capital in November 2022 and a $9.3M seed round in December 2023.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Marc De Kuyper left the family distilling business to found Overproof in Miami as a SaaS business-intelligence platform for beverage alcohol.
- Convertible note
Overproof raised a $4.5 million convertible note from L Catterton and Raptor Capital in November 2022.
- Seed round
Overproof closed a $9.3 million seed round in December 2023. Databases still list it as a private, revenue-generating company; no public record of a shutdown or failure event was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.