The SpringHill Company
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
The SpringHill Company is a media and entertainment company founded in 2020 by LeBron James and his longtime manager Maverick Carter. Built around athlete-driven storytelling, it produces film, TV and digital content including HBO's 'The Shop,' the 'Space Jam' remake and the Uninterrupted platform. In 2021 it raised $100 million from investors including Nike, RedBird Capital, Guggenheim Partners and Fenway Sports Group at a $725 million valuation.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
LeBron James and Maverick Carter found The SpringHill Company to build a media business around athlete-led storytelling.
- $100M raise
SpringHill raises $100 million from Nike, RedBird, Guggenheim and Fenway at a $725 million valuation.
- Fulwell 73 merger
After Bloomberg reports a $28M loss in 2023 (never yet profitable), SpringHill announces a merger with British producer Fulwell 73, with an additional $40M of investor funding and a reduction to 250 employees.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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