Zurp
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Zurp was a Miami consumer fintech company aimed at Gen Z, built around a simple idea: credit-card rewards without the risk of debt. Its flagship Zurp Card was a secured card paired with a linked FDIC-insured cash account paying 5.00% APY; cardholders set their own limit by depositing funds, built credit with no credit check, and earned experience-focused points redeemable for concerts, VIP events and retail perks. Founded in 2022 by Troy Osinoff, Michael Lisovetsky and Ashish Pandhi, it raised a $5 million pre-seed round and launched publicly before PitchBook later marked the company out of business.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Troy Osinoff, Michael Lisovetsky and Ashish Pandhi founded Zurp in Miami as a consumer fintech rethinking credit cards for younger users.
- $5M pre-seed and public launch
Zurp raised a $5 million pre-seed round from New Form, MAGIC Fund, Launchpad VC and others, and publicly launched the Zurp Card and Zurp Cash account.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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