Trover

The business, the turning points, and the decisions behind them.

Founded2011

Event year2011

Some sections are still being researched2 / 4

Sections to complete：02 · 05

01 / WHAT IT BUILT

What the company did

Trover was a Seattle photo-sharing hub for travelers, founded in 2011 by Rich Barton (co-founder of Expedia and Zillow) and Jason Karas. A 'mobile discovery network' connecting people through images of shared places and experiences, it let travelers share travel photos and explore destinations through others' pictures. Built partly from the remains of the failed TravelPost ($9.8 million Series A), it raised $2.5 million in 2013 led by Concur's Perfect Trip Fund. Expedia acquired Trover in July 2016 for an undisclosed sum; Expedia later shut the service down in August 2020.

02 / FAILURE REASONS

Pending assessment

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03 / EVENT HISTORY

Events in the structured record

2011
Acquisition
Trover was acquired.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

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Rebuild difficultyPending assessmentNot completed

Scoring basisNot completed

ScalabilityPending assessmentNot completed

Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

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