LeanMarket
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
LeanMarket was a Y Combinator Summer 2012 adtech startup founded by Cyrus Lohrasbpour in Palo Alto. It offered a self-serve real-time bidding platform for mobile and display ads, described as e-Trade for banner ads: advertisers could create campaigns, set targeting and bid parameters, and pay by credit card with no salespeople and no long-term commitment.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and launched
Founded in 2012; presented at Y Combinator's S12 Demo Day in August 2012, reporting $50,000 in revenue the prior month and projecting $100,000 that month.
- Out of business
The company ceased operations; PitchBook lists it as out of business. No public shutdown announcement or date was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.