Vaniday
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Vaniday enabled customers to discover and book salon, beauty and wellness appointments. The relaunched platform added a product marketplace and payment features.
02 / Vaniday FAILURE REASONS
Failure reasons
The former chief executive said the original business had not reached profitability since its first investment. It narrowed operations to Southeast Asia and sought further capital before exiting Singapore. That describes the original operation’s difficulties; a 2020 relaunch under new management means the brand was not permanently extinguished.
03 / EVENT HISTORY
Events in the structured record
- Global operations narrowed
Reporting recorded exit from several overseas markets and renewed focus on Southeast Asia.
- Original Singapore service closed
The original platform exited Singapore in December.
- Singapore platform relaunched
On 2 July the platform announced its official relaunch with new management and expanded services.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Original business did not reach profitability
- 02
Overseas operations reduced and further funding sought
- 03
Original Singapore platform closed
- 04
Platform later relaunched under new management