Ideeli
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
ideeli was a New York-based flash-sale retailer offering members access to discounted designer fashion and home goods. Founded in 2007, it became one of the largest independent flash sites. In January 2014, Groupon acquired it for $43 million in cash; it later rebranded as ideel.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
ideeli is founded in New York as an online flash fashion retailer.
- Acquisition
Groupon acquires ideeli for $43 million in cash to extend its fashion presence.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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