Easyplan
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
EasyPlan was a personal-finance savings app founded by Manisha Pandita and Sanjay Gandhi and part of Y Combinator's 2020 batch. Aimed at young professionals, it helped users save money regularly in a simple, low-risk way and invest in mutual funds — 'save for the things you love' — starting with as little as Rs. 100. The app claimed over 250,000 users.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Y Combinator batch
EasyPlan joined Y Combinator's 2020 batch with its savings app for young Indians (sources cite 2017 as the actual founding year).
- Acquired by Jupiter
Mumbai-based neobank Jupiter, founded by Jitendra Gupta, acquired EasyPlan for an undisclosed sum to bolster its savings and investment capabilities; the app continued operating independently.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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