Wal-Mart
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Walmart is the world's largest retailer, and this record covers its short-lived 2007 foray into digital entertainment. On February 6, 2007, Walmart launched a beta movie download service selling about 3,000 films and television episodes from all major studios and networks. The experiment lasted less than a year: on December 21, 2007, Walmart discontinued the service, citing low sales.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Product launch
On February 6, 2007, Walmart launches a beta movie download service with about 3,000 films and TV episodes from all major studios and networks.
- Operations ended
On December 21, 2007, Walmart discontinues the movie download service after less than a year, due to low sales.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.