TVCoins
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
TVCoins was a Boston-based white-label Free Ad-Supported TV (FAST) platform founded in 2021 by CEO Yossi Aloni and CTO Marek Kielczewski. Its cloud-based video delivery platform let content owners — media companies, publishers, anyone holding licensing rights — launch streaming apps on connected TV, iPhone, Android and Roku at no upfront cost, with all-inclusive ad management and immediate revenue generation. A first-of-its-kind viewer incentive and rewards program was designed to acquire and retain engaged viewers, supported by an ad-powered revenue-share model. The startup closed a $10 million seed round led by Roumell Asset Management and The Hoerner Planning Group, and assembled a board of video and ad-tech veterans including Magnite's Erik Hovanec and MediaMath's Neil Nguyen. PitchBook now records TVCoins as out of business.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Yossi Aloni and Marek Kielczewski found TVCoins in 2021 as a white-label FAST platform.
- Seed
TVCoins closes a $10 million seed round led by Roumell Asset Management and The Hoerner Planning Group, and announces a board of video and ad-tech veterans.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
PitchBook records TVCoins as out of business (formerly VC-backed); the shutdown date is not documented.