Maza
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Maza was a Los Angeles consumer fintech startup founded by Luciano Arango, Robbie Figueroa and Siggy Bilstein. Launched in 2022, it helped Spanish-speaking immigrants in the US access the financial system - guiding users through ITIN applications, bank accounts and debit cards without a Social Security number. The company discovered many users were small business owners and built tools for entity formation, financial management and payments. Backed by Andreessen Horowitz, Tusk Venture Partners and a $15 million Series A led by Wellington, it was acquired by Flex (Flexbase Technologies) for $40 million, a deal that closed on April 24, 2025; Maza was rebranded as Flex Consumer.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
Maza launched to help Spanish-speaking immigrants in the US access financial products, starting with ITIN guidance, bank accounts and debit cards.
- Series A
Maza raised a previously unannounced $15 million Series A led by Wellington, with Andreessen Horowitz and Tusk Venture Partners participating.
- Acquired
Flex (Flexbase Technologies) acquired Maza for $40 million; the deal closed on April 24, 2025 and Maza was rebranded as Flex Consumer.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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