Liteup Media
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Liteup Media UG is a Hamburg-based German startup with a service for mobile game influencer marketing. Its app-based service made influencer marketing scalable and performance-based: TikTok creators (with North American or European majority audiences) monetize their channels by promoting mobile games, while game developers get better tools for monetization — closing the gap between mobile performance marketing and influencers.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Flexion investment
On February 1, 2022, Flexion Mobile Plc signed an investment agreement with Liteup Media UG: Flexion initially acquired 20% for $500,000 via a directed share issue at a fixed $2.5 million valuation, with rights to acquire up to 40% and an option to buy the whole company from the founders in 2025 for a multiple of gross profit. The service was in soft launch on Google Play, with a full Android/iOS launch expected in early 2022.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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