ParkHub
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
ParkHub was a Dallas-based B2B parking technology company founded in 2010 by parking-industry veteran George Baker Sr. It provided software and hardware for the parking industry: multiple payment options, real-time parking revenue reporting, dynamic pricing, inventory availability and control, and integrations with prepaid parking and ticketing providers. It powered back-end parking operations for hundreds of venues, including AT&T Stadium, the Super Bowl, American Airlines Center and Levi's Stadium, later expanding into national parks and campgrounds. Funding included $10 million from high-net-worth individuals (including Dallas Cowboys owner Jerry Jones in 2016), a $13 million Series B led by Arrowroot Capital in 2019, and a $100 million round, totaling about $119.7 million.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
George Baker Sr. founded ParkHub in 2010 in Dallas, digitizing parking payments and data for venue operators.
- Series B and acquisition
ParkHub closed a $13 million Series B led by Arrowroot Capital and acquired SpotHero's enterprise business; it was named a Dallas-Fort Worth startup to watch with clients like the Super Bowl and AT&T Stadium.
- Status
No public record of a shutdown, acquisition or other outcome event was found; the company appears to have remained operational.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.