Pair
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Pair was a Y Combinator-backed couples app launched in March 2012 by mobile studio Tenthbit (co-founder Oleg Kostour and a team of Canadian developers). The iOS app was a private social network for exactly two people: couples shared pictures, messages, video, sketches, locations, shared to-do lists and reminders, with the famous 'thumbkiss' feature that let partners touch the same spot on their screens and feel a vibration. Tenthbit raised a $4.2 million seed round in May 2012 from Yuri Milner, Dave Morin, SV Angel, CrunchFund, Tencent, Ashton Kutcher's A-Grade Ventures and others.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and launched
Tenthbit launched Pair in March 2012 as a private social network for couples; in May 2012 it raised a $4.2 million seed round.
- Cupple acquisition and rebrand
In February 2013 Tenthbit acquired UK rival Cupple (app-only deal; Cupple's team stayed independent) and rebranded Pair as Couple, noting 1.25 million messages a day, 160 million messages to date and 800,000 downloads.
- Status
No public record of a final shutdown announcement or acquisition of Couple/Tenthbit was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.