Isentium
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Isentium (formerly Spoknit) was a New York-based real-time sentiment search platform for investment professionals, founded by Gautham Sastri and Sameer Gupta. Its patented natural language processing technology extracted sentiment from unstructured social media content and turned it into actionable indicators for finance, brand management and politics: daily directional indicators (DDI) on US stocks, indices and ETFs, an iSENSE app on the Bloomberg terminal, and an iSENSE API for systematic traders. The company raised $6.3 million in venture capital and is now listed by PitchBook as out of business; no confirmed shutdown event has been reported.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Isentium is founded (reported as 2008 in company materials and PitchBook; FinSMEs reports 2010), developing patented NLP technology for social media sentiment extraction.
- Investment round
The NYC-based real-time sentiment search platform receives an investment from veterans including Marc Spilker (former Apollo Global president) and David Heller (former Goldman Sachs global co-head of securities).
- Listed as out of business
PitchBook lists Isentium with ownership status 'Out of Business' and financing status 'Formerly VC-backed'; its Florida entity registration is revoked for failure to file an annual report in September 2020.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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