In Your Corner
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：01 · 05
01 / WHAT IT BUILT
Material for this section is being gathered and checked. It will appear here once ready.
02 / In Your Corner FAILURE REASONS
Failure factors
after YC rebrand to In Your Corner she adopted high-burn 'startup way' (paid users, engineers, NYC office), spent the fundraising money, ran out of funding in May 2015, then limped ~11 months before closing April 2016.
spent fundraising on paid acquisition/engineers/office and ran out of funding May 2015.
adopting high-burn 'startup way' after YC was 'the beginning of the end' vs prior lean model.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
In Your Corner (ex-Pretty Padded Room; YC S14) closed in April 2016 after running out of funding May 2015 and a ~11-month wind-down. Corroborating WeWork lessons piece and founder Forbes post-mortem title on end of the startup.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.