SMSnoodle
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：03 · 05
01 / WHAT IT BUILT
What the company did
SMSnoodle was a Singapore-based startup offering an SMS-based entertainment service targeted at the local market. It is known primarily through founder Vijay Ganesan's widely cited postmortem essay 'Lessons from our Failed Startup' (also titled '4 mistakes made and lessons learnt').
02 / SMSnoodle FAILURE REASONS
Failure reasons
In his postmortem, Ganesan's central lesson was to ship fast: although the idea was simple, the team overbuilt and took more than six months to release the first working version, concentrating on secondary features and perfecting existing functionality instead of iterating an MVP with real customers. By the time they were ready to iterate, the funds were gone.
03 / EVENT HISTORY
Material for this section is being gathered and checked. It will appear here once ready.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.