Therapify
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Therapify was a Kraków-based mental-health startup founded in 2019 by Łukasz Pstrong (CEO), Damian Markowski (COO) and Jan Pluta (CTO) — a venture born after both Pstrong and Markowski lost close relatives to suicide in 2015. It built a SaaS marketplace connecting patients with psychologists, psychotherapists and psychiatrists: patients could choose the right therapy and book online psychotherapy from home, while specialists got tools to manage calendars, store therapy data and advertise services. It raised about €770K across seed rounds, reportedly served around 10,000 patients, and late pivoted toward corporate mental-health (B2B). It closed in January 2023 without an acquirer.
02 / Therapify FAILURE REASONS
Failure reasons
Therapify ran out of road because marketplaces need capital to build both supply and demand at once. It served some 10,000 patients and built a meaningful therapist network on only ~€770K raised, and moved from its original consumer model toward B2B corporate mental health relatively late. Better-funded competitors captured more of both the consumer and enterprise markets, leaving Therapify without enough consumer scale or enterprise contracts to survive — and it closed in January 2023 without an acquirer.
03 / EVENT HISTORY
Events in the structured record
- Founded
Łukasz Pstrong, Damian Markowski and Jan Pluta found Therapify in Kraków as an online psychotherapy marketplace.
- €550K seed round
Therapify raises €550K in a November 2020 seed round from Kogito VC, RKK VC, Corvus Ventures, Maciej Noga (Grupa Pracuj) and Wiktor Schmidt (Netguru) to expand in Poland.
- €220K top-up
Therapify secures a €220K seed investment (Kogito Ventures, Biznest Business Angels) and shifts toward corporate mental health.
- Shutdown
Therapify closes in January 2023 without an acquirer, unable to build enough consumer scale or enterprise contracts against better-funded rivals.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Therapify closed in January 2023 without an acquirer, as recorded in company records analysed by Mentalium.
- 02
At closure it had reportedly served around 10,000 patients through its therapist marketplace.
- 03
The startup's late pivot from its consumer model toward B2B corporate mental health came too late — better-funded competitors had already captured both markets.