Marlette Funding
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Marlette Funding was a Wilmington, Delaware fintech founded in 2013 by Jeffrey Meiler, which launched the Best Egg online consumer-lending platform in 2014. Best Egg became one of the leading U.S. direct-to-consumer personal-loan originators, issuing over $40 billion in loans to more than two million customers and servicing around $11 billion in personal loans. The company later rebranded as Best Egg, Inc. and was acquired by Barclays on May 1, 2026.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Marlette Funding was founded in Wilmington, Delaware by Jeffrey Meiler as an online consumer-lending fintech.
- Best Egg launch
The company launched Best Egg as an online consumer-lending product.
- Series E and expansion
Best Egg raised a $225 million Series E led by HOOPP and acquired the flexible-rent platform Till.
- Rebrand
Marlette Holdings changed its legal name to Best Egg, Inc. in June 2023.
- Acquired by Barclays
Barclays completed its acquisition of Best Egg on May 1, 2026 for around $800 million; the business continues under the Best Egg brand within Barclays US Consumer Bank.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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