Nuzzel
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Nuzzel was a social news aggregation app founded in 2012 by Jonathan Abrams, the founder of Friendster. It synced with users' Twitter and Facebook streams and surfaced the news articles most shared by their connections — 'news from your friends' — with email digests of trending stories and a 'friends of friends' discovery mode. It raised more than $5 million from Andreessen Horowitz, Charles River Ventures, Homebrew, Ridge Ventures, Lowercase Capital, Matter, and SoftTech. In 2019, it was acquired by Scroll, Tony Haile's publisher-partnership subscription startup (terms undisclosed), with Abrams and COO Kent Lindstrom leaving. When Twitter acquired Scroll in May 2021, Nuzzel was shut down on May 6, 2021.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Jonathan Abrams founded Nuzzel as a social news discovery app that ranked articles by shares from users' Twitter and Facebook connections.
- Acquired by Scroll
Nuzzel was acquired by Scroll, Tony Haile's news subscription startup, for undisclosed terms; founder Abrams and COO Lindstrom left.
- Service shut down
After Twitter acquired Scroll, Nuzzel was shut down on May 6, 2021.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.