OKCupid
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
OKCupid was a free dating site founded in 2003, known for its extensive personality quizzes, matching algorithms, and the OKTrends data blog. In February 2011, it was acquired by IAC/InterActiveCorp, the operators of Match.com, for $50 million; co-founder Sam Yagan continued running its day-to-day operations. It remained active after the acquisition. In November 2012, it launched Tallygram, a social discovery service, which was retired in April 2013 — the only documented shutdown event in its 2013 timeline.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
OKCupid was founded as a free dating site built on personality quizzes and matching algorithms.
- Acquired by IAC
In February 2011, IAC/InterActiveCorp (operators of Match.com) acquired OKCupid for $50 million; co-founder Sam Yagan continued running the company.
- Tallygram launched
In November 2012, OKCupid launched Tallygram, a social discovery service.
- Tallygram retired
In April 2013, OKCupid retired Tallygram; the main dating service continued operating.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.