Nude
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Nude Finance was a Scottish fintech app that helped first-time buyers save for their first home. Founded in 2019 by former actuary Crawford Taylor, Marty Bell, Kate McKay, and Stephen Doherty, it combined a savings account, a financial coach, and an app to help young people understand their finances and the home-buying process — including a Lifetime ISA. It raised around £3.9 million on Seedrs in 2020 and £3.4 million more, reaching about 20,000 active customers. The company was acquired by London-based digital mortgage broker Tembo Money in an FCA-approved deal.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Nude was founded in Glasgow by Crawford Taylor, Marty Bell, Kate McKay, and Stephen Doherty to stand up for first-time buyers.
- Raised on Seedrs
Nude raised about £3.9 million on Seedrs, beating its target, to build the savings account, financial coach, and app.
- Acquired by Tembo
Digital mortgage broker Tembo Money acquired all of Nude's shares in an FCA-approved deal; Tembo's chair Jenny Watts assumed the same role at Nude, Tembo CEO Richard Dana took over management, and founder Crawford Taylor stepped down, continuing to advise the team.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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