Brace
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Brace was a minimalist website building and hosting service powered by Dropbox and Amazon's cloud. Users edited their site files in a local Dropbox folder and Brace published them to the web automatically, with no server configuration or database required; it also offered free tools for forms, charts and data. Founded in 2012, the company was acquired by Squarespace in late 2014 in a team acquisition, after which it stopped accepting new users.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Brace founded
Brace launched as a minimalistic, Dropbox-powered website building and hosting service, letting users publish sites by editing files in a Dropbox folder.
- Acquired by Squarespace
Squarespace acquired the Brace team to bolster its developer workflow; Brace stopped accepting new users, gave existing users until early 2015 to migrate, and open-sourced some of its free tools.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.