Rooam
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Rooam was a contactless payment platform for the hospitality industry, founded in 2015 in Los Angeles. Its app let guests open, view and pay bar tabs or restaurant bills from their phones without new hardware at the venue, integrating directly with major POS systems. It promised walk-out and chargeback protection for establishments, and counted partners such as Resy, Tock, Live Nation and TAO Group. Co-founder and CTO Junaid Shams built the company to make paying for a night out as seamless as using the venue's own register.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Rooam is founded in Los Angeles as a socially connected mobile payment app for bars, lounges and clubs, integrating with venues' existing POS systems.
- Funding round
Rooam announces a $1.2 million seed round from private investors at the Collision conference in New Orleans to accelerate development and product launch.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.