Factmata
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Factmata was a London AI startup founded in 2017 by Dhruv Ghulati, based on his UCL research into automated fact-checking. Using natural language processing and machine learning, it built tools to detect misinformation, bias, clickbait, hate speech and misleading narratives across news, social media and web content, offered via a SaaS narrative-monitoring platform, an API and the Trusted News browser extension.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Dhruv Ghulati founds Factmata in London to tackle online misinformation with AI.
- Funding round
Factmata closes a $1 million seed round to build an AI-powered anti-fake-news media platform.
- Acquisition
Cision acquires Factmata, integrating its misinformation-detection technology into PR and media intelligence services.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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