Network B
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Network B was a London loyalty-tech company founded in 2020 by Brad Blake. It built an API platform for card-linked and open-banking cashback offers, letting banks, publishers, and retailers run personalized rewards programs. It was acquired by US expense-management fintech Finfare in July 2023 and rebranded as Finfare Connect.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Brad Blake founds Network B in London as an API-based loyalty platform for card-linked and open-banking offers.
- Acquisition
Finfare acquires Network B in July 2023 for its card-linked offers technology; the product is relaunched as Finfare Connect.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.