Tract
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tract was a San Francisco kid-led online marketplace for educational content, founded in 2020 by Ari Memar with the mission of empowering student-directed learning. On the platform, kids taught kids: young creators made learning content while peers discovered interests and built creativity. The company raised $9 million across two seed rounds in 2022 from investors including NEA, Bessemer Venture Partners, Susan Wojcicki and Dan Rosensweig.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Ari Memar founded Tract in San Francisco as a kid-led learning community.
- Funding round
In September 2022 Tract raised a $7 million seed round from NEA, Bessemer Venture Partners, Susan Wojcicki, Dan Rosensweig and others, bringing total funding to $9 million.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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