Lushious
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Lushious (Lushious World) is a direct-to-consumer femmewear brand founded by designer Atlanta de Cadenet Taylor and launched in 2022. It sells swimwear and femmewear made from recycled fibers with an inclusive, gender-fluid sizing system that replaces conventional size labels with descriptive words, alongside a digital dimension: the brand launched avatar-based NFTs pairing its physical garments with virtual versions.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Brand launch
Atlanta de Cadenet Taylor launched Lushious, a size-inclusive, sustainably made swimwear and femmewear brand sold direct to consumers online, with a debut collection and companion NFT avatars bridging physical and digital fashion.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.