eMaisha Pay
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
eMaisha Pay is a Ugandan fintech/agritech platform founded in 2021 by co-founder and CEO Sserubiri Uhuru that digitizes financial operations for agricultural cooperatives, exporters, and traders. It registers suppliers, makes bulk mobile-money payments, tracks harvests and deliveries, and monitors warehouse inventory — converting transaction data into creditworthiness indicators so businesses can access financing without real-estate collateral, plus order-based financing.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Ugandan entrepreneur Sserubiri Uhuru founded eMaisha Pay to digitize financial operations for agricultural cooperatives, exporters, and traders.
- Google Accelerator Africa
eMaisha Pay was selected for Google's Accelerator Africa Class 10 (2026) as a Kenya/Uganda fintech/agritech helping agricultural value chains manage payments, credit, and transactions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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