Socialmoth
The business, the turning points, and the decisions behind them.
Some sections are still being researched3 / 4
Sections to complete:02 · 03 · 05
01 / WHAT IT BUILT
What the company did
Socialmoth was a Y Combinator Winter 2007 startup: an online community where users posted their thoughts anonymously—mostly gossip and secrets—visible to the whole community, with updates when friends posted. The majority of members were women, with over 600 posts made per day. The team later spun off Disenchat.com (anonymous workplace posting, verified by employer email) and Overhear.us (corporate gossip). The company is now listed as dead.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Material for this section is being gathered and checked. It will appear here once ready.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.