Humu
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Humu was a US HR-tech startup co-founded by former Google SVP of People Operations Laszlo Bock together with Wayne Crosby and Jessie Wisdom. It built the Nudge Engine: machine learning plus behavioral science identifying what changes were needed where, and delivering tiny, science-based interventions (nudges) — nearly 2,000 nudges tied to about 96 behaviors — to managers and employees via Slack, Teams or email. Customers included Silicon Valley Bank, Farfetch, Ecolab and Sweetgreen.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Humu was founded by Laszlo Bock, Wayne Crosby and Jessie Wisdom to make work better through machine learning and behavioral science; its Nudge Engine delivered science-based nudges to employees.
- Acquired
Employee-listening platform Perceptyx acquired Humu in August 2023, integrating its nudge library into Perceptyx's platform; terms were not disclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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