NUE Life Health
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Nue Life Health was a Miami-based at-home ketamine therapy telehealth company. Founded in 2021 by longtime Miami entrepreneurs Juan Pablo Cappello and Demian Bellumio, it offered oral in-home ketamine treatments paired with a companion app, virtual integration groups, and health coaching for anxiety, depression, and PTSD. It raised a $3.3 million seed round (acquiring My Ketamine Home, founded 2018) and a $23 million Series A led by Obvious Ventures, with venture debt from Western Technology Investment. In 2023 the struggling company was acquired by Beckley Waves.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Juan Pablo Cappello and Demian Bellumio founded Nue Life Health in Miami; the company raised a $3.3 million seed round and acquired My Ketamine Home.
- Raised $23M
Nue Life closed a $23 million Series A led by Obvious Ventures, plus venture debt from Western Technology Investment, and launched its Nue Network partnership program.
- Acquired by Beckley Waves
The struggling at-home ketamine provider was acquired by Beckley Waves; co-founder Cappello later withdrew his support for the at-home ketamine practice, warning the industry put profits over patients.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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