SimplyListed
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SimplyListed was a New York-based mobile commerce startup founded in 2011 by Jon Grall (with Sean Nelson as co-founder), part of Y Combinator's Winter 2011 batch. Its iPhone app made selling used items as easy as taking a photo: users snapped up to four pictures of an item, and SimplyListed automatically identified it, estimated its worth by scouring the web for comparable listings, and listed it for sale in a digital bazaar, routing buyer-seller messages through the app with anonymized contact details.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and YC batch
Jon Grall founds SimplyListed in New York; a prototype iPhone app launches on the App Store in February 2011 and the company joins Y Combinator's Winter 2011 batch with its 'sell your stuff' pitch.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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