Friend.ly
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Friend.ly was a social question-and-answer service founded in 2010 in Mountain View, California, led by CEO Ed Baker. Built as a Facebook app, it let users answer fun questions to express themselves and meet new people, drawing on Facebook profile data to ask targeted questions. The company raised $5 million from Lightspeed Venture Partners, Balderton Capital, SoftTechVC and angels.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Ed Baker founds Friend.ly, a social Q&A Facebook app; it raises $5 million.
- Acquired by Facebook
In October 2011 Facebook acquires Friend.ly in what is widely seen as an acqui-hire; the 10-person team moves to new projects at Facebook while the service continues operating separately.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.